Social Media Marketing for Small Businesses
Have you ever needed a service and asked your friends on Facebook for recommendations? Then you receive a ton of notifications of your friends commenting a small business they recommend, why they recommend that business and how to reach them. Now you feel more relaxed because all the hard work is done. Next you go onto their Facebook page to check them out, you comment on their page asking them about their services and they answer instantly! You’re certain this is the company to call, they’ve engaged with you on social media! That’s what social media marketing for small businesses is about.
We’ve all looked up a business on Google and read their reviews to help us decide if we should hire them for a service we need or you follow their Facebook page for offers and recommendations. Social Media helps small businesses tremendously, it’s a referral machine!
Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.
Actively posting on social media is a free marketing method and it achieves brand awareness. Some common social media sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. To maximize your social media marketing efforts for your business, set a schedule to regularly engage with your followers.
Facebook has paid advertising features but the social media platform is free to use for posts and updates. You can set your ad to reach people in your local area by adjusting the radius. That means you don’t end up paying for advertising outside of your local customer base.
Social media is a great advertising tool without paying big dollars. You can update your followers on promotions, sales, new products, or even just industry-related information. Posting photos also help customers see what you offer.
With social media marketing you can advertise to potential customers by posting valuable content. Your current customers are great brand ambassadors they can repost your products or services, bringing your brand on the radar of their network and attracting new people to your business.
Keep Your Customers Up-To-Date
Social media is one of the best and easiest ways of keeping your customers updated with your new products or upcoming events. If your business makes a huge announcement about a new product or an exciting event, it’ll catch on and get people excited.